How To Run Effective Facebook & Instagram Ads for Artists & Producers

Written By: Josh Viner

One of the most difficult tasks as an artist or producer is getting new eyeballs and ears on your work. With research suggesting that internet users spend an average of 2 hours and 22 minutes per day on social media, running social media ads can be one of the most effective ways to generate that initial interest. However, with so much time spent on socials, how do you stand out from the pack? How do you create compelling ads that actually catch one’s attention? How do you develop highly targeted ads so that you’re reaching people that have a higher change of converting into fans? Let’s get into it…

There are lots of articles online on how to run Facebook and Instagram ads so this article will not be doing that (Here’s a great one from Buffer). Instead, I’d like to narrow in on how to run effective ads as an artist or producer. It can be a very different process than when trying to sell a product or service. This article is by no means exhaustive, but I hope it helps with the basics and kickstart some ideas. I’ll be mainly discussing targeting the very top of the fan funnel — obtaining that initial awareness and discovery — but will touch on engaging, converting and retaining.<